Web Analytics

Cloudflare Web Analytics gives you free, cookie-free page analytics from edge data on proxied zones or a lightweight beacon. It is perfectly adequate for a landing page or docs site where you only need broad traffic patterns and Core Web Vitals, without adding another consent banner.

That’s also its ceiling. There are no funnels, no custom events worth mentioning, no retention analysis, and the dashboard’s filtering is basic. Data sampling on higher-traffic sites makes precise numbers fuzzy.

I treat it as a free extra rather than a full analytics product. I turn it on everywhere because there is little reason not to, then use something else when a project needs actual product analytics.